Looks explored

Chosen direction. Torn paper, loud colour, handmade.

Basecamp Outdoor

Tour 2027 / presented by [BRAND]

She knew
before
she knew

A woman at her desk looking out the window
Madeleine designs for a tech company. She has been going outside since before she could walk.

“I know I belong in this industry. I just don’t know anyone in it.”

60% of our audience can’t translate their skills. Yet.

02 / the wall

Nine LinkedIn messages. Four emails to recruiters. One reply, and it was automated.

“No industry experience.”

03 / the find

Then Basecamp lands in her inbox. Women-led. Human. And there’s a night happening twenty minutes from her apartment.

…inside a [BRAND] store?

A crowd mingling inside an outdoor apparel store

Three hundred people. Two hours. Standing in the aisles of a store most of them have never walked into.

04 / the night

Dwell time you cannot buy with media spend

At the fire

A [BRAND] athlete tells the story of climbing with a disability. Nobody checks their phone. Somebody is filming it, and it will live online forever.

She will never forget who made this room possible.

People gathered around a fire pit at dusk