The ComicRead the brief Edit

A Basecamp story

What happens at 6:00 PM

When you turn a Patagonia store into the center of the outdoor industry.

Two design awards this year. In tech.

Nine messages out. One robot reply. Nobody outdoors knows my name.

Tuesday, 7:21pm

She is not unqualified. She is unintroduced.

Basecamp Weekly, Outdoor jobs, gigs and more

Basecamp IRL?!. Everyone raved about their Arc'teryx and Oakley nights. I'm going.

registered

Basecamp = 300K people who work in the outdoor industry. Or want to.

stranger in line

First one? Me too. Supply chain, eight years at a big automotive brand.

Madeline

Brand design, ten years. All in tech.

Love my job. But gear demos? An athlete chat? In.

regular

I come to every Basecamp night. You always meet someone awesome.

Portland, 5:40pm

She got there early. Everyone did.

Patagonia store lead

Welcome! Experts down the center, gear to test on the left, partner tables up front. Athlete chat starts in five, grab a seat.

6:00pm, doors

Patagonia employee

I came from a totally different industry too. Ask me anything.

Signs over the aisles. I know exactly where to stand.

on the floor

Industry insiders and career switchers. 70% women.

brand director

Strongest book I've seen all night. Let me introduce you.

Nine messages ignored. One evening, and someone finally looked.

the experts

20+ leaders on the floor. No booths, no pitch. Just conversations.

Patagonia athlete

Ten years ago nobody looked like me out there. Here's how I got here.

Note to self: ask her about that after.

around the campfire, 7:00pm

Scheduled fire talks between open networking. Every story filmed for your channels all year.

creator

Live from Patagonia Portland!

Never heard of this partner. Following now.

creators + partners

Madeleine

Wait, can I actually try these on?

gear stations

20% off one item this week. Guests linger and shop.

winner

That's my number! The whole kit?!

the giveaway

new friend

A few of us are grabbing tacos. Come!

after, 8:15pm

the next morning, 9:14am

Inbox · Patagonia talent team

Loved our chat

Madeleine, great meeting you. Talk Thursday?

LinkedIn · Madeleine posted

Best room I've been in all year. Thank you @Patagonia and @Basecamp.

Inbox · Patagonia Portland

Thanks for coming

Next community night is in March. See you there.

Of COURSE I'm joining the Patagonia community. And bookmarking every Patagonia role.

that week

This is what your name buys

A room full of skilled people who will remember, for the rest of their careers, that Patagonia is the brand that opened the door.