00REI Co-op x Basecamp · Career Collective Live 2027
Turning flagship doors into community anchors.
A full-store community night. Storytelling, gear discovery, and a talent pipeline as a byproduct.
5
Flagship nights
300K
Total audience
12 mo
Reach
REI x Basecamp · 01 / 1601Proof of concept
Brand awareness. Recruitment marketing. Retail foot traffic.
We've done this before.
Oakley
Got a line out the door and a packed store on a weeknight.
Arc'teryx
Showed its values to 300+ ideal customers at a Pride fashion show.
ALSO
Gave test rides to 100 people who already loved cycling, on a community bike ride.
REI x Basecamp · 02 / 16
Basecamp x Popfly @ Oakley02The kicker
Dwell time builds your talent pipeline and your member base at the same time.
Two hours on your floor.
Longtime members and first-timers trade stories, try gear and find their people.
A weeknight that feels like a Saturday.
REI x Basecamp · 03 / 1603The night, in four moments
Networking made easy. That's why they come.
The best of 23 events.
01Career neighborhoods
Aisles signed by field. Guests find their people fast.
02Named experts
Profiles go out early. Everyone arrives with a plan.
03Fire sessions
Short talks around the fire: REI staff, outside experts, athletes and talent partners. Every talk is filmed so it keeps working all year.
04Gear stations
Hands-on demos. Built-in conversation starters.
REI x Basecamp · 04 / 1604Who shows up
People who work in the outdoor industry, or want to.
300K
Total audience across Basecamp
6-10
Avg. years working their craft
60%
Switching in from tech, healthcare, wellness
70%
Women
Not just students. People who already know their craft.
Basecamp Gather @ Outside DaysREI x Basecamp · 05 / 1605Who else walks in
Creators and your brand partners.
We bring the creators, activations and giveaways. Or you invite your own vendor partners and keep the goodwill.
Basecamp x Popfly
Creators and influencers post the night from your aisles. No talent booking fees.
Your brand partners
Demos and activations on your floor. Partners go home happy.
Giveaways
Prizes keep the energy high and the floor full until close.
REI x Basecamp · 06 / 1606Digital air cover
Every event comes with a full ad package.
Five events. $150K of digital, all year.
- Basecamp Weekly newsletter feature70K readers$2,000
- Logo ad in Basecamp Weekly1+ ad$600
- Event listings in Basecamp Weekly2 listings$120
- Dedicated email to our brand list12K people$6,000
- Dedicated email to our events list15K people$4,000
- Social posts, Instagram, LinkedIn, Facebook180K total audience$3,600
- Branded event page, popup and registration1 page$5,000
- Pre and post event emails to registrantsPartner branded$4,000
- Featured roles on BasecampJobs and Career CollectivePackage$5,000+
Per event
$30,000+
Ad package
We become REI's mouthpiece for a full year.
Plus a post straight to Jenna's 23,000 LinkedIn followers. Not for sale.
Full package: partners.basecampoutdoorevents.com/host
REI x Basecamp · 07 / 1607What each team gets
Every department has a win.
One partnership. Four teams. Each walks away with something it can't get alone.
01
For Talent Acquisition
Recruitment marketing, without the legwork.
02
For Brand REDI
Your partners and athletes, on a real stage.
03
For Retail and flagship GMs
A weeknight that feels like a Saturday.
04
For Marketing and PR
Five cities of real stories, ready to post.
REI x Basecamp · 08 / 16
Basecamp Gather @ Outside Days07a · Win 01 of 4
For Talent AcquisitionRecruitment marketing, without the legwork.
- We source experts, promote, register and run every night. Nothing lands on your team's calendar.
- Reach the people job boards miss: mid-career pros 6-10 years in, and switchers bringing skills from tech and healthcare.
- Your store staff tell their REI career stories on stage. Your own people become the employer brand.
- Filmed talks plus a year of BasecampJobs, newsletter and social keep REI in front of talent long after the night.
A year of national recruitment marketing.
REI x Basecamp · 09 / 16
Basecamp @ Outdoor Retailer07b · Win 02 of 4
For Brand REDIYour partners and athletes, on a real stage.
- REI's community partners, like the National Brotherhood of Skiers and HBCU Outside, take the fire-session stage in every city.
- REI athletes and ambassadors share how they built a life and career outdoors, in their own words.
- Local affinity groups and nonprofits co-host each stop, so the room reflects the city.
- Every talk is filmed, giving those voices a platform all year, not a one-night panel.
Representation people can see and follow.
REI x Basecamp · 10 / 16
Basecamp @ Outdoor Retailer07c · Win 03 of 4
For Retail and flagship GMsA weeknight that feels like a Saturday.
- A packed floor of members, customers and outdoor talent.
- Two hours of dwell time on your floor, with gear in hand.
- We run the night. Your staff step in as mentors and hosts.
A full floor, run by us.
REI x Basecamp · 11 / 16
Basecamp x Popfly @ Oakley07d · Win 04 of 4
For Marketing and PRFive cities of real stories, ready to post.
- Full photo and video rights from every stop.
- Popfly creators post the night in real time.
- Reciprocal promotion across a 300K audience.
Organic, not ads.
REI x Basecamp · 12 / 1608The route
Five flagships. Where our audience asks for us.
City ranks from our community survey. Co-selected with Retail.
01
Denver
#1 city our audience asks for.
02
Seattle
The flagship. #3 most requested.
03
Bay Area
Tech switchers. #5 most requested.
04
Twin Cities
Bloomington. Minneapolis is #9.
05
Atlanta or DC
The east anchor.
REI x Basecamp · 13 / 1609The math
The math doesn't lie.
You can't afford not to.
For comparison
$15K
One brand night. What one brand spent for one evening in one store.
~$85K
One internal events hire. Salary alone, before a single event.
$150K
Value of the digital air cover alone. Included, not billed.
REI pays
$50K
Total, for the year. Five produced flagship nights, experts, programming, a talent pipeline and $150K of digital.
REI x Basecamp · 14 / 1610Who pays for it
No single team carries it.
$50K total, split three ways. Retail's share is about $5K per store.
Suggested split. We tailor it to how your teams budget.
REI x Basecamp · 15 / 16
11Everything in the package
The full partnership.
The tour
- 5 flagship nights
- Naming as national retail partner
- Retail category exclusivity
- First pick of cities and dates
- Post-tour impact report by city
All year
- 70K newsletter features
- 180K social features
- Featured jobs on BasecampJobs
- Filmed fire-talk archive
- Bonus access to 2 hiring fairs
Rights and access
- Full photo and video rights
- Reciprocal promotion
- Founders on site every night
- First right of refusal for 2028
One national retail partner. We want it to be REI.
Jenna Celmer, Co-Founder · Basecamp Outdoor · jenna@wearetheoutdoorindustry.com
REI x Basecamp · 16 / 16