REI Co-op x Basecamp · Proof
Nights brands already trust us with.
23
Events produced
300K
Community
REI x Basecamp · Case studies · 01 / 10Retail store + creator party
Oakley x PopFly
Denver, 2026
A line out the door. The creator party with a DJ that kept the traffic coming after Outside Days.
450
Registered
The goal
Bring new, engaged foot traffic into the store and meet the creator community.
What we delivered
- Registration page and invite
- Promotion to the Basecamp community
- PopFly creators posting live
- DJ, run of show and hosting
- Photos and recap
"The organization of everything was among the best I've ever seen, so truly applause there. It was very easy to set up, know what to bring, and navigation. You and your team are beyond amazing!!"
"Loved bumping into industry friends left and right who I never get to see!"
Photos: Anthony Martinez / Marz (@anthonymarz)
REI x Basecamp · Case studies · 02 / 10Our longest-running event
Gather PNW
Portland, every spring since 2021
Our annual career exploration open house, hosted with the University of Oregon.
503
Registered, 2025
The goal
Connect working outdoor professionals with brands and the U of O program.
What we delivered
- A 'How I broke in' panel every year, recorded as an evergreen asset
- Brand and partner involvement
- Registration and promotion
- Highlight video
"Strong turnout, good energy, and it was clear there's real demand for honest, practical guidance from people navigating careers in the outdoor industry."
REI x Basecamp · Case studies · 03 / 10Retail flagship
Arc'teryx, twice
Denver (Arc'teryx RiNo), 2023
Night Brunch in March, then a packed Pride fashion show in June.
2
Events
300
At the Pride show
The goal
Celebrate the community and show what the brand stands for.
What we delivered
- Night Brunch run of show
- Pride fashion show with community models
- Registration and promotion
- Photos and recap
"Last night was a stark reminder of why I love my job. You all made my year. ... We created magic last night, and we celebrated our community. Shoutout to Jenna for being such an incredible event partner and friend"
"Carving out safe spaces for self-expression are so important. So thank you!"
REI x Basecamp · Case studies · 04 / 10Festival + career fair
Outside Days
Denver, every summer since 2024
Our biggest event every year, with brands and talent in one room.
1000+
Registrations
Every summer
Since 2024
The goal
Put brands hoping to be employers of choice in front of thousands of outdoor people.
What we delivered
- All registration, signage and communications
- Programming and expert talks
- Career exploration open house
- Photos and recap
"We were really happy to see such a huge turnout and have so much interest and engagement!"
"I enjoyed the Gather event in Denver , so grateful that Basecamp exists and for the community it fosters in the industry."
Photos: Anthony Martinez / Marz (@anthonymarz)
REI x Basecamp · Case studies · 05 / 10Official OR after party
Basecamp Bash
Salt Lake City, November 2023
The official Outdoor Retailer after party at a climbing gym, plus the evo Hotel.
1,850
Registered
The goal
Introduce the gym, the hotel and their memberships to a big new outdoor audience.
What we delivered
- Full event production
- DJ and community programming
- Promotion to the Basecamp community
- Photos and recap
"It was so much fun working Basecamp Bash with everyone! I loved how big the turnout was! We ended up handing out over 850 bottles of Smart Water throughout the event."
Photos: Hayley LaRiviere and Bree Robles / BreesFrames
REI x Basecamp · Case studies · 06 / 10Outdoor brand + public park
Community Ride with ALSO
Minneapolis, August 2026
100+ cyclists on a community ride, with ALSO e-bike test rides.
100+
Riders
The goal
Put the product under the right riders, in a relaxed setting.
What we delivered
- Ride route and hosting
- Rider registration
- E-bike test ride flow
- Photos and recap
REI x Basecamp · Case studies · 07 / 10Trade show
Outdoor Retailer
Minneapolis, 2026, and most years before
A networking space right on the show floor, open to people without a badge.
100–500
People
No badge
Needed to join
The goal
Bring new talent and community onto the trade show floor.
What we delivered
- Gatherings Lounge on the show floor
- Networking and expert hours
- Promotion to the Basecamp community
- Photos and recap
"Thanks for creating such a stellar event for the community. People are still talking about GATHER and I know are eager for more. ... y'all are so wonderfully connecting everyone and providing the inspiration for people to pursue their passions."
"Congratulations on bringing meaningful connection to the showfloor. I think you could have had that lounge running with events both days and been full. It was also nice to see brands/companies there that were not exhibiting, but wanting to be a part of what you created."
Photos: Outdoor Retailer Minneapolis
REI x Basecamp · Case studies · 08 / 10Community gatherings
Women & Enby Gatherings
Escalante, Salt Lake City, Bentonville
The Escalante retreat, the Outdoor Retailer women's brunch, Arkansas and Bouldering Project.
4
Gatherings
20 - 200
Registrants
The goal
Make room for women and non-binary people across the outdoor industry.
What we delivered
- Retreat and brunch programming
- Partner brands and speakers
- Registration and promotion
- Photos and recap
"The Women's Networking brunch was great - thank you for the invitation."
"The women's brunch was clearly an OR highlight for me. LOVED it! Awesome job."
REI x Basecamp · Case studies · 09 / 10More on the web
Next, REI.
See every case study, the Gather PNW highlight video and all partner logos at partners.basecampoutdoorevents.com/host
Jenna Celmer, Co-Founder · Basecamp Outdoor · jenna@wearetheoutdoorindustry.com
REI x Basecamp · Case studies · 10 / 10