Two pages. Send this one.REI DeckScroll BriefCase Studies
Basecamp Outdoor

A Basecamp story

What happens at 6:00 PM

When you turn a REI store into the center of the outdoor industry.

Madeleine at her desk

Ten years leading brand design. In tech.

Ready for outdoor. No way in.

Tuesday, 7:21pm
She is not unqualified. She is unintroduced.
Basecamp Weekly, Outdoor jobs, gigs and more
REI Co-op store event

Basecamp Outdoor

@ Seattle

Meet the outdoor industry, inside REI.

A free, two-hour Basecamp Tour gathering with outdoor-industry experts ready to meet you.

Seattle · 2027 · 6-8pm

Save your free spot →

Basecamp IRL?!. Everyone raved about their Arc'teryx and Oakley nights. I'm going.

Basecamp IRL?!. Everyone raved about their Arc'teryx and Oakley nights. I'm going.

registered

Basecamp = 300K people who work in the outdoor industry. Or want to.

Fifteen years in logistics. You?

stranger in line

Fifteen years in logistics. You?

Madeline

Ten in brand. Switching to outdoor.

Love my job. But gear demos? An athlete chat? In.

regular

I come to every Basecamp night. You always meet someone awesome.

Seattle, 5:40pm

She got there early. Everyone did.

Our people are the speakers tonight.

REI store lead

Our people are the speakers tonight.

6:00pm, doors
I taught school for twelve years. Now I run this shop.

REI employee

I taught school for twelve years. Now I run this shop.

Product. Retail. Shop. My aisle is right there.

Product. Retail. Shop. My aisle is right there.

on the floor

Industry insiders and career switchers. 70% women.

Industry veteran. Your skills transfer here.

brand director

Industry veteran. Your skills transfer here.

A real expert, one on one.

the experts

20+ leaders on the floor. No booths, no pitch. Just conversations.

Nobody ever asked my story. Until tonight.

REI athlete

Nobody ever asked my story. Until tonight.

Rolling. REI shares this all year.

around the campfire, 7:00pm

Scheduled fire talks between open networking. Every story filmed for your channels all year.

Live from [BRAND] [CITY]!

creator

Live from REI Seattle!

Never heard of this partner. Following now.

creators + partners
Bike tech showed me the job in five minutes.

Madeleine

Bike tech showed me the job in five minutes.

gear stations

20% off one item this week. Guests linger and shop.

Member perks in the tote. Come back Saturday!

winner

Member perks in the tote. Come back Saturday!

the giveaway
Send me that portfolio. I know the team.

new friend

Send me that portfolio. I know the team.

after, 8:15pm

the next morning, 9:14am

Inbox · REI talent team

Loved our chat

Madeleine, great meeting you. Talk Thursday?

LinkedIn · Madeleine posted

Best room I've been in all year. Thank you @REI and @Basecamp.

Inbox · REI Seattle

Thanks for coming

Next community night is in March. See you there.

Of COURSE I'm joining the [BRAND] community. And bookmarking every [BRAND] role.

Of COURSE I'm joining the REI community. And bookmarking every REI role.

that week

This is what your name buys

A room full of skilled people who will remember, for the rest of their careers, that REI is the brand that opened the door.