
A Basecamp story
What happens at 6:00 PM
When you turn a REI store into the center of the outdoor industry.

Ten years leading brand design. In tech.
Ready for outdoor. No way in.


Basecamp Outdoor
@ Seattle
Meet the outdoor industry, inside REI.
A free, two-hour Basecamp Tour gathering with outdoor-industry experts ready to meet you.
Seattle · 2027 · 6-8pm
Save your free spot →

Basecamp IRL?!. Everyone raved about their Arc'teryx and Oakley nights. I'm going.
Basecamp = 300K people who work in the outdoor industry. Or want to.

stranger in line
Fifteen years in logistics. You?
Madeline
Ten in brand. Switching to outdoor.
Love my job. But gear demos? An athlete chat? In.
regular
I come to every Basecamp night. You always meet someone awesome.
She got there early. Everyone did.

REI store lead
Our people are the speakers tonight.

REI employee
I taught school for twelve years. Now I run this shop.

Product. Retail. Shop. My aisle is right there.
Industry insiders and career switchers. 70% women.

brand director
Industry veteran. Your skills transfer here.
A real expert, one on one.
20+ leaders on the floor. No booths, no pitch. Just conversations.

REI athlete
Nobody ever asked my story. Until tonight.
Rolling. REI shares this all year.
Scheduled fire talks between open networking. Every story filmed for your channels all year.
![Live from [BRAND] [CITY]!](/assets/pata-scene-creators-BBd-gIZL.jpg)
creator
Live from REI Seattle!
Never heard of this partner. Following now.

Madeleine
Bike tech showed me the job in five minutes.
20% off one item this week. Guests linger and shop.

winner
Member perks in the tote. Come back Saturday!

new friend
Send me that portfolio. I know the team.
the next morning, 9:14am
Inbox · REI talent team
Loved our chat
Madeleine, great meeting you. Talk Thursday?
LinkedIn · Madeleine posted
Best room I've been in all year. Thank you @REI and @Basecamp.
Inbox · REI Seattle
Thanks for coming
Next community night is in March. See you there.
![Of COURSE I'm joining the [BRAND] community. And bookmarking every [BRAND] role.](/assets/rei-scene-apply-NxJUAW2o.jpg)
Of COURSE I'm joining the REI community. And bookmarking every REI role.
This is what your name buys
A room full of skilled people who will remember, for the rest of their careers, that REI is the brand that opened the door.