REI flagship at dusk

00REI Co-op x Basecamp · Career Collective Live 2027

Turning flagship doors into community anchors.

A full-store community night. Storytelling, gear discovery, and a talent pipeline as a byproduct.

5

Flagship nights

300K

Total audience

12 mo

Reach

Basecamp OutdoorREI x Basecamp · 01 / 16